This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
4 Ways Gen Y Is Changing the B-to-B Sales Process
Target MarketingWith so many Gen Y'ers starting to lead the way in their companies buying process, B-to-B's are forced to re-evaluate their selling process; and surprisingly, it's not in ways solely related to technology and social media. 4 Ways Gen Y Is Changing the B-to-B Sales Process takes a look at some of the possibilities on how to adapt your sales strategies, including matching your approach to those involved and by not ignoring traditional media.
Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PR
VocusA worthwhile read for anyone in the PR/Marketing sectors. Vocus conducted a survey in March of 2010 in which public relations professionals were asked about their perceptions of integrated communications. The white paper, Blurring Lines, Turf Battles and Tweets: The Real Impact of Integrated Communications on Marketing and PR discusses the key findings of the survey.
5 Ways Agencies Can Win Business
My RaganThis economy finds so many more companies looking to outsource their PR endeavors to agencies; which is resulting in a lot of new potential clients. Told from a clients' point of view, 5 Ways Agencies Can Win Business gives some solid pointers on how to win over the client. Including finding a way to separate your agency from the competition and being able to back up what you promise your prospective clients. You have to be willing to do some leg work in order to gain the new business.
Selecting Online Influencers? Here's 10 Things to Consider
Social Web ThingPR blogger Ben Cotton admits that when selecting influencers, each situation is likely to be unique and the path will have to be tailored to the campaign at hand, but still his considerations in Selecting Online Influencers? Here's 10 Things to Consider offers a good place to start. For instance, consideration number 1 — Are they open to being approached?— you may think there's no need to attempt to engage the potential influencer if they're not, and Ben would agree, but there is debate surrounding the issue. On which side of the coin do you fall?
Social Media Quantity vs. Quality Question Answered
Marketing PilgrimThe uncertainty surrounding how to best measure social media has been around since social media was first introduced; and it's not likely a debate that will end soon. In Social Media Quantity vs. Quality Question Answered Frank Reed uses a study conducted by Vocus and Brian Solis to demonstrate that marketers really just "want to have their cake and eat it too" … and the debate goes on.
Social Media Screw Ups — A History
Social Media InfluenceAn interesting, and funny, article and slideshow on the history of social media since 2004 has been compiled by Custom Communication and posted at SMI entitled Social Media Screw Ups — A History.
25 Ways to Listen to Customers on Social Media
Social Media TodayAn excellent article by Sorav Jain entitled 25 Ways to Listen to Customers on Social Media, on the importance of listening to your customers and how social media tools can help you do that.
10 Excellent Examples of Guerrilla Marketing Campaigns
MashableMashable.com has posted a series of 10 videos, 10 Excellent Examples of Guerrilla Marketing Campaigns, on their website. These videos are interesting and fun to watch and very informative too.
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