In this week's Media Monitoring News, the Best PR Articles section focuses on social media monitoring and measurement. Separate articles by Jim Stern, Don Bartholomew and Ben Cotton advance the industry-wide discussion on what to monitor in social media and how best to do it. A provocative article suggests how PR can adopt data analysis principles of Moneyball. In addition, there's a visual tour of the features of the new Amazon Kindle Fire tablet computer and a "must-read" list of recent marketing books for the new digital era.
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Media Monitoring News
Best PR Articles
10 F*R*E.E Social Media Monitoring Tools
Social Web ThingNow, why would a subscription media monitoring service like CyberAlert feature an article on 10 F*R*E.E Social Media Monitoring Tools? To make the following point. You can spend hours of your time each day searching for media mentions of your company, its brands, competitors or industry issues - which will cost you maybe $500 per month in the cost of your time. Or you can subscribe to CyberAlert for $398 per month and get better media coverage, automatically save all your clips to a searchable online archive, and have measurement data and tools. Two bonuses: the service includes news coverage and you save all that time to do more productive and valuable work.
Why Organizations Have to Monitor Social Media
Social Web ThingIf you are among the "Doubting Thomases" on the need to monitor social media, then give a read to Why Organizations Have to Monitor Social Media. For everyone else, it's just so much preaching to the believers.
How to Get the Metrics Lowdown on Twitter
iMedia ConnectionQuite predictably, there are quite of few online Twitter analysis services, including a new one announced by Twitter itself that will be released shortly How to Get the Metrics Lowdown on Twitter offers incisive reviews of the key features of the major online Twitter analysis services. Just in case you didn't know: CyberAlert offers a full feed of Twitter mentions of your company, its brand, competitors and issues - all delivered automatically each day.
The 6 Most Important Online Marketing Metrics Ever
Marketing ProfsWritten by Jim Stern, one of the astute old-timers in online metrics, The 6 Most Important Online Marketing Metrics Ever takes a 10,000-foot overview of the key data points that most every organization should be measuring online. They are: awareness, interest, engagement, sales, profits and advocacy. Why is each important? Read the article.
Measurement 2020 and Other Fantasies
MetricsManAssuming that the key goals of the 3rd European Summit on Measurement in Lisbon will be reached in the near future, MetricsMan (Don Bartholomew) sets out a larger wish list in Measurement 2020 and Other Fantasies. He would like, get this: Word-of-Mouth / Word-of-Mouse Integration - in other words a metric that measures both analog and digital word of mouth. He'd also like a resolution of cookie wars - the struggle between data collection and privacy. Finally, he would like to see integrated measurement across the spectrum of paid, owned and shared media. Easily done by 2018, no?
Could Social Media Monitoring Have Saved Netflix & Blockbuster from Themselves
Dr. Nat NewsIn what amounts to case studies of the pricing boondoggle at Netflix and the pricing policies at Blockbuster, Could Social Media Monitoring Have Saved Netflix & Blockbuster demonstrates how social media monitoring can provide an early warning system of customer fury. Biggest problem: top management must listen.
PR Needs a Moneyball Makeover
PR Breakfast ClubMoneyball tells the story of how the Oakland A's general manager used innovative analytics to select players. PR Needs a Moneyball Makeover argues that the public relations profession likewise needs to put added focus on metrics and analytics with an emphasis on how PR ties into corporate objectives.
Social Media Jobs Getting More Plentiful
Los Angeles TimesPR or marketing professional with experience in running social media programs may be better off positioning themselves as social media gurus, Social Media Jobs Getting More Plentiful. One key data point about the hiring binge in social media marketing: The number of social media-related jobs on Monster has surged 75% over the last year. Are salaries higher too? Usually specialists command higher salaries in the job market.
Social Media Monitoring ROI: Metrics for Measurement
Social Media Marketing IdeasThe seas of social media measurement continue to roil. Social Media Monitoring ROI: Metrics for Measurement is yet another look at what to measure. The article has some missing copy at the end of sentences…but you'll still get the ideas.
Visual Tour: Amazon Kindle Fire
Information WeekMost PR and marketing professionals are gadget aficionados. Amazon Fire Visual Tour gives a thorough look at the key features of the newest tablet, the just-introduced $199 Amazon Kindle Fire. Take a look at its case, display, browser, and more with well-informed comments by the Information Week editors. Our opinion: it won't convert many iPad owners.
Google Launches Paid Premium Version of Analytics
PC WorldGoogle, which controls near 100% of the no-cost web usage monitoring tools market, has developed a paid version of its service that offers better performance, more sophisticated features and broader technical support than the free product. Google Launches Paid Premium Version of Analytics explains that the new version is designed for larger companies with greater data needs. More information is available on the Google Analytics Blog Posting.
Best Books for Marketing - A Top 5 Review
Soffront BlogThe marketing landscape has seen radical changes in the last few years. As a result, traditional marketing texts are way, way out of date. What are the new age marketing texts? Best Books for Marketing highlights five of the more recent marketing books that focus on digital marketing.
Dell Defines Social Media ROI: An Interview with Rashi Dave
ClickZDell, you may recall, was among the first companies lambasted in social media - and, as a result, has emerged as an innovator and leader in social media marketing and customer service. In Dell Defines Social Media ROI, Dell's executive director of online marketing talks about how to get customers to interact online and how to drive sales and cut costs with online initiatives. He also offers tips on ways to make social media programs more successful.
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