In this week's Media Monitoring News, the Best PR Articles section announces CyberAlert's PR Grants for Not-for-Profits for 2012. The articles include our tribute to the redoubtable Steve Jobs in Lessons from Steve Jobs. A key theme this week is "Social Media Measurement" with articles that include "twists" on the normal approaches. If you've ever had problems getting approval for a PR or marketing project from the legal department, take a look at 7 Tips for Getting Legal Approval on Social Media Programs.
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Media Monitoring News
Best PR Articles
Measuring Impact and Influence in a 3.0 World
KDPaine.comThe full set of 32 slides from Katie Paine's presentation entitled Measuring Impact and Influence in a 3.0 World at the PRSA International Conference in Orlando is a deep-dive with exceptionally detailed and informative slide content on appropriate methods and metrics to measure social media for public relations.
15 Questions for Social Media Marketing and Measurement Success
ClickZ (Lee Odden)Understanding the difference between key performance indicators and value to the business in the context of marketing goals can determine success or failure in social media measurement. To reach that understanding, it's helpful (maybe imperative) to answer in advance 15 Questions for Social Media Marketing and Measurement Success.
How Top Brands Measure Social Media Success
PR-SquaredWith the plethora of measurement approaches for social media, many companies focus on particular metrics. How Top Brands Measure Social Media Success looks at the favored metrics of Ford, Comcast, and Dell. One surprise: the preferred metrics are quite different.
Social Monetization: Measuring Its Impact on the Bottom Line
CMO.comThere's a novel premise in Social Monetization: Measuring Its Impact on the Bottom Line by Anoop Sahgal of Adobe. That premise is that social media adds substantial value to other marketing initiatives — and, therefore, quantifying success of social media cannot be measured in a vacuum. Bottom line: Social media is monetizable and measurable; its value should no longer be guaged by superficial metrics such as traffic-building and engagement.
Video: What You Should Be Measuring in Social Media
WebProNewsThis 7-minute video interview with Dave Fleet, VP of Digital at Edelman, Toronto examines What You Should Be Measuring in Social Media with focus on programmatic and business objectives. The video looks at The ROI Measurement Pyramid.
5 Action Steps to Take in B2B Reputation Management
Search Engine LandThe important message in 5 Action Steps to Take in B2B Reputation Management is that you must prepare for a crisis by setting up communication channels in advance including blog, Twitter, and other social media accounts — and work them hard before a crisis surfaces. It suggests some novel approaches including creating a micro site devoted to controversial issues and using pay-per-click advertising to own the conversation.
The 5 Crucial Rules of How to Handle a Social Media Crisis
Search Engine PeopleThe first rule in The 5 Crucial Rules of How to Handle a Social Media Crisis may be the most important: never underestimate how serious it might be. As a media monitoring company, we also think Rule #3 is important too: keep abreast of all social media.
20 Things PR Pros Should Know NOT to Do
PR Tips20 Things PR Pros Should Know NOT to Do is a follow on to the recent Ragan's PR Daily article entitled 20 Things Every PR Pro Should Know How to Do. Consider both to be guidelines for professional performance.
What Makes People Buy? 20 Reasons Why
ClickZIn any communications position, it's always useful to understand people's hot buttons. What Makes People Buy? 20 Reasons Why examines the underlying motivations to purchase products or services. Tapping into those motivations underpins successful communications.
Internet Trends — 2011
Kleiner, Perkins, Caufield & ByersMary Meeker made her chops with prescient analysis of Internet trends at Morgan Stanley and is now a partner at the Kleiner Perkins venture capital firm. Internet Trends — 2011 is her slide presentation at the Web 2.0 Summit in San Francisco. In 66 slides, she details the 11 key trends involving the Internet. (Fortunately, all 11 trends plus closing thoughts are listed on the second slide.) Backed by hard data and decades of technology analysis, Ms. Meeker posits that the mobile revolution is still in its infancy and poised for tremendous growth. Her presentation also zeroes in on the newest breakout trends driving e-commerce, including the rejuvenating effects of local commerce, the global race to adopt mobile devices and apps, and the latest innovations in online payments. She also observes that social networking is proving to be not just a powerful engagement model, but also a pervasive new wave of opportunity. Even without the audio commentary, this in-depth and insightful analysis is well-worth perusal. A full 31-minute video of the presentation is available on YouTube.
The Great Tech War of 2012
Fast CompanyIf you're involved in technology PR or marketing, you'll want to follow Ms. Meeker's analysis with a reading of The Great Tech War of 2012 which analyzes the battle between The Fab 4 of the Internet (Apple, Facebook, Google, and Amazon) for dominance of cell phones, tablets, mobile apps, social networking, and more. Question: where is Microsoft?
Twitter Business Guide: Communication & Marketing
Scribd.comFirst published in July 2011, the 32-page Twitter Business Guide: Communication & Marketing provides companies and agencies, not-for-profits and government organizations detailed understanding on the workings of Twitter and instruction on how best to utilize Twitter for marketing and public relations.
7 Strategies for Effective No-Cost Marketing
The Marketing BlogAimed at small businesses, 7 Strategies for Effective No-Cost Marketing suggests do-it-yourself marketing approaches like search engine optimization, guest blogging, e-mail using a list built in-house, contributing to message boards and forums, and press releases from services such as those on the CyberAlert updated list of f.r.e.e. press release distribution services.
60+ Key Takeaways and Soundbites from Jump 2011 Conference
eConsultancyImagine deciding to skip a conference and then finding an article with the key takeaways from all the sessions. That's exactly what 60+ Key Takeaways and Soundbites from Jump 2011 Conference does. Organized by speakers instead of topic (which would have been more helpful), some of the takeaways are mundane — but there also are some quite juicy tidbits.
Ten Tips for a Successful Earnings Call
Bulletproof BlogEarnings season offers public companies terrific opportunities to tell their stories to current and prospective investors. Too often, these opportunities are squandered and eagerly-awaited conference calls end up being little more than a soporific recanting of the numbers with no real story behind them. Ten Tips for a Successful Earnings Call offers approaches to tell a coherent corporate story and maximize the return of earnings calls.
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