This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
Measurement Starts Here
Institute for Public RelationsThe Institute for Public Relations new PR Measurement Website is a treasure trove of documents, slide sets and blogs from the Media Measurement Summit held in early October in Portsmouth, New Hampshire. First, you can find AVE (Advertising Value Equivalency) Is Not a Substitute for Measuring the ROI of Public Relations, a paper developed by the IPR Commission on Public Relations Measurement & Evaluation. The website also includes a slide set as a review of the Barcelona Principles, a document that outlines seven key principles for valid PR Measurement. An article titled Barcelona Meets Portsmouth then examines the recommendations of International Association for Measurement and Evaluation of Communication (AMEC) task forces that were formed to address practical questions of how to implement the principles. The article outlines the validated metrics frameworks. Combined, the principles and practical recommendations set the framework for PR evaluation years into the future.
An article recounting a panel discussion on What's Really Happening in Social Media Measurement, moderated by K.D Paine, explores the latest insights and best practices on social media measurement. There's also a list of bullet point highlights from the panel discussion on Influence: What It Is & How to Measure It.
The site also makes available the slide sets of some of the speakers including Documenting the Business Outcomes of Public Relations, a report of the Public Relations Society of America (PRSA) Measurement Working Group headed by David Rockland of Ketchum. There's also a handful of slide sets from K.D. Paine including Social Media Measurement Techniques and Tips and Social Media Measurement: What, Why and How. Together, the papers, articles and slide sets form a terrific immersion into PR measurement for expert or novice.
Engagement and How to Measure It
Measurement StandardThis month's issue of K.D. Paine's Measurement Standard contains a number of interesting articles including Engagement and How to Measure It, an excerpt from her forthcoming book "Measure What Matters".
Third Annual Lecture Series: Public Relations Excellence 2010
Institute for Public RelationsThis transcript of a forum with Jim and Laurie Grunig entitled Public Relations Excellence 2010 provides insight into the current thinking of two of the nation's leading academics on communications and public relations on how to articulate the value of the public relations as a strategic management function.
How Social Networks Predict Epidemics
TED ConferenceThis 17-minute video captures the entire thought-provoking presentation on How Social Networks Predict Epidemics by Nicholas Christakis, MD, professor of medicine at Harvard, at the TED Conference in June. While Christakis uses medical examples, the "mapping" principles and notion of "sensors" within the social cohort can also apply to communications. For PR professionals, then, the "epidemic" is how "bad buzz" spreads and where best to intercede to "immunize" the population.
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Common Copyright Mistakes That Can Get You Sued
10,000 WordsAlthough it lists only the most obvious mistakes, Common Copyright Mistakes That Can Get You Sued is worth at least a quick scan by PR professionals and anyone who is writing a blog.
Five Cultural Trends Shaping Business Communications and Public Service
Brian Solis BlogOne doesn't ordinarily think of Microsoft as a think-tank on social issues, but Five Cultural Trends Shaping Business Communications and Public Service by Dr. Dr. Mark Drapeau, Director of U.S. Public Sector Social Engagement at Microsoft offers worthwhile insight on how changes in culture (read: social media) are influencing how large organizations communicate.
Your Social Media Disaster Kit
iMedia ConnectionHow do you use social media when a public relations disaster strikes a company or brand? Michael Estrin provides solid tips in Your Social Media Disaster Kit. Tip: don't wait until a brand meltdown to read it.
The Next Generation of Business Engagement
ClickZ"Engagement" is one thing you can do with social media that you can't do very effectively with more traditional media. In The Next Generation of Business Engagement, Dave Evans examines how "sharing between shoppers" has affected buying decisions and how higher levels of engagement in social media can influence customers. Asking customers for their ideas is one aspect of that higher level of engagement.
Social Media Optimization for Public Relations
Top Rank Blog | Lee OdenSocial Media Optimization for Public Relations summarizes a 4-hour SEO Boot Camp at the PRSA International Conference in Washington.
Is Social Media Driving the Economy?
The AtlanticWith extensive charts, Richard Florida explains where and among what demographics social media is most prevalent and influential in Is Social Media Driving the Economy?. Conclusion: social media prevalence is pronounced in major media centers with high income and a technology bias.
Media Monitoring: The Complete Guide: What You Always Wanted To Know, But Didn't Think To Ask...
CyberAlertWe highlighted CyberAlert's White Paper on Media Monitoring in a previous issue, and bring it to your attention once again. It offers solid guidance on how to determine the media monitoring needs of your organization and how to choose between the various media monitoring approaches.
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