This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
CyberAlert Unveils New AllMedia 5.0 Integrated Media Monitoring Service e
CyberAlert, Inc.Media monitoring service CyberAlert, Inc., publisher of this Media Monitoring Newsletter, this week rolled out AllMedia 5.0, a complete remodeling and upgrading of its news and social media monitoring service, incorporating extensive new features and functionality in all facets of the service.
The all-in-one media intelligence service fully integrates online news monitoring, TV news monitoring and a full range of social media monitoring.
Among its many features, the new service includes an innovative user interface that incorporates the most advanced tools in the industry to search, filter, organize, share and manage news articles and social media posts delivered to each client's clip archive, called the Digital Clip Book™.
| • | Additional features of the new media monitoring service include: | |
| • | More extensive media coverage of both news and social media | |
| • | Near real-time delivery of clips from major news sources | |
| • | Virtually complete elimination of duplicate clips | |
| • | Exceptionally clean article text with almost no extraneous copy | |
| • | Dynamically-created 3-D charts and graphs for media measurement | |
| • | Search queries in languages with non-English characters | |
| • | Software-enabled language identification | |
| • | One-click translation of non-English articles and social media posts | |
| • | Monitoring of all Twitter tweets for key words | |
| • | Monitoring of key words in public Facebook posts | |
| • | Multi-tiered folder structure in clip archive, enabling clients to create parent folders and sub-folders |
More Media Coverage
The upgraded CyberAlert AllMedia 5.0 news monitoring and clipping service now monitors an industry-leading 55,000 independent news sources worldwide in more than 250 languages in 191 countries, effectively covering the languages spoken by 98% of the world's population. The service monitors over 1.0 million new pages of news content each day.
In social media, the new CyberAlert AllMedia 5.0 Service monitors over 7 million new posts each day in over 75 million blogs, message boards, forums, complaint sites and Usenet news groups.
14-Day F.r.e.e. Trial / Introductory Pricing
CyberAlert is offering a 14-day no-risk media monitoring f.r.e.e trial of the new service with special introductory pricing of $389/month fixed fee for monitoring and clipping all U.S. national media — online news, TV news, and all social media including blogs, message boards, online video, Twitter and Facebook — with no per clip fees, no clip limit, and monthly billing with no long-term contract required. Online news monitoring is $249 per month if ordered alone.
Here's where you can find the complete AllMedia 5 news release.
State of the Blogosphere: Blogs Growing Up
Fast CompanyBlogging is growing up as a career, and its practitioners are growing up, too, according to Technorati's new State of the Blogosphere report. Blogging is also overlapping mainstream media in consumer's minds. One interesting data point: a full 33% of bloggers said they used to work in traditional mainstream media, indicating a higher than expected level of professionalism.
245 Essential Social Media Tools
Jon Samsel BlogIt seems like every week there's another list of social media tools. 245 Essential Social Media Tools is the most extensive we've seen to date — and to the best of our knowledge there are none missing. Downside: it's just a list. It doesn't tell you what type of monitoring or measurement each tool does. Who is going to make that list?
Five Non-Political Public Relations Lessons From Campaign 2010
P.R. by DeVolEvery election produces PR lessons for the corporate world. Five Non-Political Public Relations Lessons from Campaign 2010 identifies some important ones including "Nothing is Off the Record, Ever" and "Anyone Not Using Social Media Is Getting Left Behind".
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Social Media as Predictive Analytics?
Marketing VoxIt used to be that "prognosticators" counted political yard signs to project winners. Then they graduated to "exit polls". Now academics are looking at Social Media as Predictive Analytics. It seems to work quite well in how well a movie will do based on mentions in social media — and it's almost certainly more accurate than yard sign counts.
How US Airways Just Lost Yet Another Customer
Scott Kelby's Photoshop InsiderAdmittedly, airlines have a difficult customer service job — but sometimes they just hoist themselves on their own ineptitude. How US Airways Just Lost Yet Another Customer is yet another example of how "Just Say No" customer service loses customers. What are they thinking? And why can't customer service reps be empowered to solve what are obviously errors?
8 Simple Reasons to Promote Your Brand on SlideShare
HeardableThe one very big reason to Promote Your Brand on SlideShare is that it greatly extends and enlarges the audience for your presentation at virtually no cost. 8 Simple Reasons shows you how to do it.
10 Worst Brand Blunders of 2010
BNETYou'd think it would be BP, right? Wrong! BP is high up on the list along with Gap's logo yank-back and Johnson & Johnson's tainted children's medicine, but the #1 of the 10 Worst Brand Blunders of 2010 may surprise you — and could be a good case study for recovery.
Deciding on the Best Blogging Tool for You
DevWebProIf you're starting a blog, one important question is what publishing tool to use. Deciding on the Best Blogging Tool for You reviews four major choices and makes suggestions on which tools are best in which situations. Caution: there are other choices including blog aggregation services such as Blogspot and Live Journal.
Guerrilla Marketing 2010
Brand Week"Publicity Stunts" are a time-honored way to break through the media clutter and attract attention. Focusing on digital influences on publicity stunts, Guerrilla Marketing 2010 looks at successful (effective?) stunts to promote brands. If nothing more, it's a good idea generation tool.
Top 25 Grammar & Language Mistakes
Ragan.comThese really are stick-out mistakes. We're willing to bet that most PR professionals make at least one of these Top 25 Grammar & Language Mistakes. But once you read about them, you likely will never make them again — and you'll be a much better editor and proof-reader.
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