In this week's Media Monitoring News, the Best PR Articles section announces CyberAlert's PR Grants for Not-for-Profits for 2012. The articles include our tribute to the redoubtable Steve Jobs in Lessons from Steve Jobs. A key theme this week is "Social Media Measurement" with articles that include "twists" on the normal approaches. If you've ever had problems getting approval for a PR or marketing project from the legal department, take a look at 7 Tips for Getting Legal Approval on Social Media Programs.
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Media Monitoring News
Best PR Articles
Shonali Burke on Listening in Social Media
VocusListening to what is NOT SAID in social media is one of the key take-aways in Sholali Burke on Listening in Social Media. Often what customers say is only a small part of what they really mean/feel. And if there's "bad buzz", don't just measure it, figure out why it exists and fix the problem.
What Does Your Profile Picture Say to the World
Wall Street JournalWhen it comes to selecting a self-portrait for our social media accounts, most of us just throw up a relatively good picture that makes us look relatively good. What Does Your Profile Picture Say to the World cautions that the picture portrait communicates quite a lot and should be chosen carefully. The portrait should be photographed (or drawn) with the precise social media purpose in mind — to communicate who (whom?) you are, your professionalism, and that you are comfortable in your own skin.
How Many PR Practitioners Does it Take to Change a Light Bulb
CIPR — The ConversationThe answer: "I don't know. I'll get back to you on that." Author Heather Axley questions the current hierarchal "technician" vs. "management" construct and career path of public relations as a "bureaucratic model that dominated the 20th century." In How Many PR Practitioners Does it Take to Change a Light Bulb she presents a new model for the future of PR based on "content" and "relationships". It's quite an interesting read.
Occupy Wall Street: Is Madison Avenue Listening?
Click ZSometimes in the day-to-day hubub of the job, we fail to think sufficiently about how outside events or movements will affect our companies and brands. With the Occupy Wall Street protest migrating from New York to other cities, what impact will it have on businesses and their marketing messages? Anna Marie Virzi analyzes the impact on brands and companies of the growing discontent with the state of jobs, the economy and distribution of wealth in Occupy Wall Street: Is Madison Avenue Listening?
The Starting Salary for a PR Specialist Is….
PR BuilderThe Starting Salary for a PR Specialist Is…presents a table of salaries for PR positions ranging from PR specialist to VP, based on a survey by Robert Half Associates.
Reputation Management: 10 Bizarre Company Rumors
TheStreet.comFalse claims against companies traditionally spread by word of mouth — somehow traveling coast-to-coast via a friend who told a friend who told two friends, etc. Now, email, message boards, blogs, and tweets do the damaging dirty work far more quickly. 10 Bizarre Company Rumors looks at ten leading brands that have stared down viral smears. Interactive exercise: on the back of an envelope map out a quick & dirty reputation management response. One tactic: use third parties to support your position including Snopes.com.
Website Grader
HubspotWebsite Grader is one of those rare services with a clearly commercial purpose that is worthy of citing. Enter your home page into a form and Website Grader returns a quite comprehensive analysis of its effectiveness on a scale of 1 to 100. You can also get an analysis of your competitors. Of course, the pound of flesh is your e-mail address. In this case it may be worth handing over. (CyberAlert's home page scored 95.)
Media Training: Preparing Your CEO for a Media Interview
The Podium (Sharon Merrill)The most difficult part of media training can sometimes be convincing the executive that they need help. But once you clear that high hurdle, there are three basic steps to help prepare senior management for a successful interview, according to Preparing Your CEO for a Media Interview. They are: Establish key messages; prepare anticipated questions; play to the medium. Now, go take a look at the details.
The Logic Behind Making Your Post Sharable
Logic + EmotionEveryone who creates original content for the Internet wants to increase readership. Getting others to "share" is an effective way to achieve greater reach. In The Logic Behind Making Your Post Sharable, David Armano of Edelman looks at all the elements of content that motivate people to share it — and rates each element. While the title emphasizes "logic", it's emotional impact that motivates sharing.
The Six Attitudes Leaders Take Toward Social Media
Harvard Business ReviewSlowly but surely, business decision-makers are shifting their attitudes toward social media — from seeing it as a threat to discovering its opportunities. The Six Attitudes Leaders Take Toward Social Media examines the ways decision-makers feel about social media and the stages through which they typically evolve.
50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence
Social Media ZoneSometimes we just forget to do the simple stuff like the straight-forward tips in 50 Quick, Dirty and Cheap Ways to Improve Your Social Media Presence. Here's a bet: you'll find at least five things on this list of social media tactics that you should be using, but aren't.
How Quaker Oats Brought Cap'N Crunch to Life in Social Media
SmartBlog on Social MediaAndy Sernovitz has a special way of condensing a huge amount of insight into very few words. In How Quaker Oats Brought Cap'N Crunch to Life in Social Media, he reduces a comprehensive program into three key points. Best of all, the article provides a video link to the presentation of Quaker's Barbara Liss at BlogWell showing how the company introduced the character to an eager audience — and how it all helped drive a 3% to 5% increase in baseline sales.
What's Next for Marketing
McKinseyAs part of the What Matters series, What's Next for Marketing features four separate articles including Your Wireless Wallet, an incisive look at how smart phones may replace credit cards and most all forms of identification, and What Women Want When They Shop, which examines a dicotomy: women do the shopping but men do the store design.
Marketers Seek to Better Measure Social Media Success
EMarketerWhat do marketers measure when Marketers Seek to Better Measure Social Media Success. The answers are here. Of the leading social media tools/tactics, #1 is "Share Social Buttons in Email or on Website". Of the leading methods, #1 is "Linking as friends, followers, or likes".
10 Truths about Social Media You Need to Know
The Brand Builder10 Truths about Social Media You Need to Know offers up some blunt talk about the errors of many social media programs. Overlook the chastising tone and do pay heed. There are some valuable lessons here.
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