Media Monitoring News
Best PR Articles
In this week's Media Monitoring News, the Best PR Articles section announces CyberAlert's PR Grants for Not-for-Profits for 2012. The articles include our tribute to the redoubtable Steve Jobs in Lessons from Steve Jobs. A key theme this week is "Social Media Measurement" with articles that include "twists" on the normal approaches. If you've ever had problems getting approval for a PR or marketing project from the legal department, take a look at 7 Tips for Getting Legal Approval on Social Media Programs.
Durham Conclave: Progress in Setting Social Media Measurement Standards
The Measurement Standard
The Durham Conclave assembled a dozen leaders in PR and social media measurement with the purpose of examining issues in social media measurement and establishing "GAAP" (Generally Accepted Accounting Practices) type standards for social media reporting. In Progress in Setting Social Media Measurement Standards, Katie Paine reports that the group did indeed reach some consensus on "accepted principles" revolving around content, reach /engagement, influence/relevancy, sentiment/advocacy and impact and value. The hard work remains on how to apply the principles.
A Framework for Social Media Analytics
In a set of 40 slides, A Framework for Social Media Analytics reproduces a handbook that emphasizes "strategy before technology", analyzes a range of metrics, and includes six detailed case studies of social media measurement.
Social Media Monitoring: Measuring the Metrics that Matter
Social Media Monitoring: Measuring the Metrics that Matter suggests five core metrics: volume, origins, sentiment, activity & interaction, and conversion. Goal for 2012 — consensus on what metrics matter and how to measure them!!
Measuring Social Media and the Value of Information
Social Media Today
Don't let the overwhelming amount of available social media data trick you into thinking you need to measure everything. Understand success and measure it. That's the core message of Measuring Social Media and the Value of Information by Jeff Esposito. So, the first question to ask in starting any measurement program is: how do you measure success?
How Businesses Should Measure Social Media
How Businesses Should Measure Social Media focuses on three core metrics for marketing measurement: brand awareness, brand interactions, and brand conversion. Simple as that! But how?
Measuring Social Media ROI: 12 New Factors to Include in the Equation
Viral Cast Media
What unique factors do social media add to the PR and marketing mix? And what value do those factors deliver? Measuring Social Media ROI: 12 New Factors to Include in the Equation offers a distinctive perspective on the potential contributions of social media.
How to Make a Free Social Media Monitoring Dashboard
The @Steveology Blog (Steve Farnsworth)
How to Make a Free Social Media Monitoring Dashboard offers step-by-step directions on how to create a quick and free online alert system to monitor mentions of your company name or brands in social media using Google search tools and Google alerts. The instructions on how to identify key words and construct Boolean searches are in themselves valuable learning tools. Without doubt, the recommended approach is the best way to go if you can't afford a subscription service such as CyberAlert (www.cyberalert.com). If you value your time and want a searchable archive of the clips with advanced management functions, you'll appreciate the features of a paid media monitoring service.
My Favorite Google Search Secrets
Learning advanced online search techniques makes research a lot faster and more accurate. The search techniques in My Favorite Google Search Secrets are among the most useful for marketing and PR professionals.
The Effectiveness of F.r.e.e PR News Release Distribution Services
Vitas Public Relations
A well-conceived study by Vitas Public Relations entitled F.r.e.e Press Release Sites: A Detailed Review may finally answer the questions about value of free vs. paid press release distribution services. The analysis examines the differences — and picks a winner among the free services. Bottom line: paid services such as Business Wire are more timely, deliver better coverage, and attract attention of journalists. As a service to the PR profession, CyberAlert maintains a list of f.r.e.e news release distribution services.
50 Best Blogs for Public Relations Major
Bachelors Degree Online
Selected by an undergraduate for undergraduates, the list of 50 Best Blogs for Public Relations Major includes the major PR publications and many of the leading "influencers" in PR. Sample each and include the ones you like in your browser's "favorites" list.
Do These 5 Social Media Monsters Still Scare You
The always-substantive Heidi Cohen examines how to take the fright out of social media factors that provoke fear in corporate suites. Do These 5 Social Media Monsters Still Scare You explains why they shouldn't produce fear and how to deal with the social media "monsters" to improve PR and marketing initiatives.
The Big List of 77 Twitter Mistakes: Which Do You Make?
And you thought Twitter was easy!! From the first day you sign on to your latest retweet, you can make myriad mistakes according to The Big List of 77 Twitter Mistakes. So, before you're drummed out of the fraternity for bad form, take a look at The Big List of 77 Twitter Mistakes, determine which you have made, and correct them.
The 5 Smartest Kinds of Twitter Users. Which Ones Are You Most Like?
Ask Aaron Lee
There are lots of smart uses of Twitter. In The 5 Smartest Kinds of Twitter Users, Aaron Lee classified Twitter users into five well-conceived categories based on their predominant activities. They are: helper-mentor, introducer-retweeter, learner-networker, super-sharer, and expert. At the very least, the article will help you understand the multiple uses of Twitter and help determine your "positioning".
17 Twitter Marketing Tips from the Pros
Social Media Examiner
If you're looking for fresh ideas to improve your corporate reputation or brand marketing through Twitter, you'll find some useful tips in 17 Twitter Marketing Tips from the Pros. The most succinct and maybe best tip: Be Helpful.
Infographic: The Social Media Crisis Communications Decision Tree
Social Media Influence
Should you or shouldn't you react to a social media outburst? If yes, how best to respond? The Social Media Crisis Communications Decision Tree presents an "infographic" that steps you through the decision-making process. In real life, the decisions aren't nearly so pat — but the diagram can be helpful nonetheless.
10 Consumer Megatrends That Will Impact Your Marketing [& PR} Strategy
Sometimes it's hard to escape the day-to-day issues and look at the larger issues in marketing and PR. 10 Consumer Megatrends That Will Impact Your Marketing Strategy neatly condenses many key trends that are likely to affect corporate marketing strategies, methods, and approaches in coming years.
5 Ways to Bring More Fun to Your Social Media
Social Media Zone
Vicki Flaugher, fun girl that she is, suggests 5 Ways to Bring more Fun to Your Social Media. They include including using more photos and video to capture candid moments and focusing on subjects that interest others.
The Shady Marketing Scheme That's Buying Off Your Favorite Bloggers
Blog bribes, they call them. In old radio days, it was called payola. The Shady Marketing Scheme That's Buying Off Your Favorite Bloggers is simply paying for product plugs in blog posts. If the scheme works, all blogs will lose credibility and any claim to "journalism". Advice to companies: don't pay, period. In any form.
7 Laws of Technology for Marketers
Chief Marketing Technologist
In today's world, marketers and PR professionals must embrace technology to succeed. Most business professionals know one law of technology: Moore's Law that hardware performance doubles every 24 months. Now, leave your comfort zone and learn about all 7 Laws of Technology for Marketers. If you do, at the very least, you'll seem smarter and feel more comfortable in meetings with technologists.
8 New Technologies Marketers Should Know About
Marketers and PR professionals have more technologies at their disposal now than ever before — and must anticipate how best to deploy them. The slide show 8 New Technologies Marketers Should Know About examines the what, why and how of emerging technologies including listening technologies, application programming interfaces (APIs), customer data analytics, and content curation tools. Come now! Don't glaze over. Get up to speed on new technologies.
Bank of America Fee Retraction Shows Effect of Consumer Rage
Understanding the public mood plays a key role in developing public relations and marketing programs. Today, the mood is rage. At corporations, at the government (mainly Congress), at the lack of growth in jobs and the economy. The rage is typified by the Occupy Wall Street demonstrations and social media outbursts. Bank of America Fee Retraction Shows Effect of Consumer Rage offers insights on what's behind the consumer banter.
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