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Media Monitoring News

Best PR Articles

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In this week's Media Monitoring News, the Best PR Articles section announces CyberAlert's PR Grants for Not-for-Profits for 2012. The articles include our tribute to the redoubtable Steve Jobs in Lessons from Steve Jobs. A key theme this week is "Social Media Measurement" with articles that include "twists" on the normal approaches. If you've ever had problems getting approval for a PR or marketing project from the legal department, take a look at 7 Tips for Getting Legal Approval on Social Media Programs.


Table of Contents
Best PR Articles of the Month
  Social Media Monitoring — 10 Social Media Experts Tell You What to Use
  The Difference Between Monitoring & Listening
  The New Era of Online Listening
  Are You Measuring the Right Social Media Metrics?
  How to Be a Rock Star on 8 Social Media Platforms
  How Search Engine Watch Grew Google News Traffic by 300%
  A Better Way to Handle Publicly Tweeted Complaints
  Is Your Company Social Media Ready for a PR Crisis?
  The Power of Word of Mouth Marketing [Infographic]
  About the Public Relations-Defined Initiative
  How to Write a Winning Proposal
  The Secrets of the Best PR Pitch I Ever Received
  40 Useful Things to Share on Facebook
  10 F.r.e.e Ways to Track All Your Passwords
PR Meetings, Webinars, White Papers
PR & Marketing Job Openings
Best of Previous Issues
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Social Media Monitoring — 10 Social Media Experts Tell You What to Use

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With no equivocation, Heidi Cohen admonishes companies that "you must track the social media ecosphere for mentions of your company names, products, brands, executives and competitors." In Social Media Monitoring — 10 Social Media Experts Tell You What to Use, she turns to experts for an answer to her question "What social media tracking tools do you use and why?" The recommendations range from free tools such as Google analytics to price-is-no-object tools. Our recommendation is that you put CyberAlert Social Media Monitoring on your radar as a comprehensive and cost-effective solution.

The Difference Between Monitoring & Listening

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Listening vs. Monitoring. A distinction without a difference? Not according to Mark Eduljee in his blog commentary entitled The Difference Between Monitoring & Listening. In short, monitoring produces content and data. Listening is the process of analyzing content that produces not more content, but actionable insight.

The New Era of Online Listening

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In this brochure as a slide presentation entitled The New Era of Online Listening, 360i presents a solid overview of four distinctive approaches to social media monitoring. They label the four brand, category, consumer, and culture — and delineate what each category produces and how each contributes to insight.

Are You Measuring the Right Social Media Metrics

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Yes, you can measure the hard numbers of social media like clickthrough rates, but what about the softer metrics like "advocacy" or "emotional response" asks Are You Measuring the Right Social Media Metrics? The article includes a link to 35 "Hard" Social Media Metrics.

How to Be a Rock Star on 8 Social Media Platforms

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How to Be a Rock Star on 8 Social Media Platforms (and work 28 hours per day) presents advanced strategies, tactics, tools and techniques to maximize presence and effectiveness on multiple social media platforms including Facebook, Twitter, Linked-In, Google+, YouTube, SlideShare, Quora and Foursquare.

How Search Engine Watch Grew Google News Traffic by 300%

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This case study — designed especially for online publishers, but also very useful for anyone seeking online "ink" and high Google News search engine listings — details How Search Engine Watch Grew Google News Traffic by 300%. Most any Webmaster or PR pro can apply many of the techniques to achieve better results in news search engines.

A Better Way to Handle Publicly Tweeted Complaints

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When the public "mention" is a complaint, it affects corporate reputation — and that crosses over from "customer service" to "corporate public relations". The way most companies are handling online customer complaints is damaging corporate reputation — and, even worse, creating perverse incentives according to A Better Way to Handle Publicly Tweeted Complaints when tweeted complaints get better, faster reactions than calls to customer service centers. Giving squeaky tweeters the grace creates powerful incentives for customers to complain publicly and further mar your corporate or brand reputation.

Is Your Company Social Media Ready for a PR Crisis

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What does your company have to do to be ready for a social media crisis? Check out the plan outlined in Is Your Company Social Media Ready for a PR Crisis. Like a hospital's disaster readiness plan and drill, preparing for a social media crisis takes advanced planning and practice. Question #1: Who's in charge?

The Power of Word of Mouth Marketing [Infographic]

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Created by the Word-of-Mouth Marketing Association, The Power of Word of Mouth Marketing infographic assembles selective data to prove the effectiveness of social media and other forms of word-of-mouth marketing.

About the Public Relations-Defined Initiative

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Many articles have appeared About the Public Relations Defined Initiative of PRSa. This version comes directly from the PRSa. Even granting the need to define or redefine a profession, the only way to submit your ideas is by using a fill-in-the-blanks Definition of PR Submission Form that allows absolutely no leeway for original thought. In other words, conform to our preconceived notion of the definition or don't bother submitting your ideas. Good grief!

How to Write a Winning Proposal

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Successful new business proposals are the heartbeat of PR and marketing agencies. How to Write a Winning Proposal presents a proven formula for structuring successful proposals for most any type of business.

The Secrets of the Best PR Pitch I Ever Received

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The art of the PR pitch is the subject of The Secrets of the Best PR Pitch I Ever Received. Read it. Adapt it. Success! (If only.)

40 Useful Things to Share on Facebook

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If you're at a loss of what to post next on your corporate Facebook page, consult 40 Useful Things to Share on Facebook for some good ideas — and then keep it handy for future reference.

10 F.r.e.e Ways to Track All Your Passwords

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Recently, having endured the trauma of forgetting my password to a bank account because the bank had earlier insisted I change the passwords and wouldn't let me use any of my standard passwords, I found most helpful 10 F.r.e.e Ways to Track All Your Passwords. You need remember only one master password that only you know and it gives you access to all your other passwords. Also take a look at 25 Worst Passwords of 2011 in Mashable. If you're using something similar, it's time to change your password.

Social Media Marketing - 10 Inspiring Infographics

Jeff Bullas Infographics — those complicated graphic depictions that ostensibly digest an issue or topic — can sometimes be hard to digest — that is, assimilate and understand. Imagine digesting 10 infographics in one article! That's what Social Media Marketing — 10 Inspiring Infographics presents, thus requiring quite a long time for the page to load. But there's a lot of worthwhile information on social media packed into10 graphics. It's also a good read to understand what makes a good infographic in terms of content and graphics.

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