This Month in Media Monitoring newsletter features top PR articles of the month, PR & Marketing job openings and PR meetings. The newsletter is distributed free of charge by CyberAlert, Inc. (www.cyberalert.com), the media monitoring company, as a service to its customer base in public relations and marketing.
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Media Monitoring News
Best PR Articles
This seems to be the time of year for Top 10 lists. Herewith, a few worthwhile Top 10 articles for PR and marketing professionals.
Top 10 Must-Have Apps for the iPhone and Some Runners-Up
New York TimesIn the past two years, there's been a notable shift among PR professionals from Blackberry to iPhone as the smart phone of choice, largely because of the immensely useful range of applications. For iPhone converts, Top 10 Must-Have Apps for the iPhone, and Some Runners-Up offers a well-selected group of applications to make your business life easier and your social life more fun.
Top 10 Ways to Make a Website Customer Centric
Gartner (Bridgeline Digital)With the public relations department more and more serving as the "point" for the corporate website, it's often useful to consider how the goals of different corporate functions can be fulfilled on the website. An effective corporate website must have a wider view than the "public relations" perspective. Top 10 Ways to Make a Website Customer Centric offers in-depth analysis of how to examine website goals and conform them to the varied corporate interests.
Top 10 Commonly Confused Words, Vo1. 1 & 2
Merriam-WebsterFlaunt vs. Flout; Affect vs. Effect; Fewer vs. Less; Flounder vs. Founder. In Top 10 Commonly Confused Words, Vol. 1, Merriam-Webster examines common mistakes made by even skilled writers and editors. Commonly Confused Words Vol. 2 examines even more confusing choices including: flush out vs. flesh out; complement vs. compliment; proceed vs. precede; than vs. then; discrete vs. discreet (that's the one that tripped me up). Few writers will get them all right. Go ahead, challenge yourself — and most of all, remember the distinctions.
Top 10 Communication Tips of the Year
Get In Front CommunicationsTop 10 Communication Tips of the Year is not the usual boilerplate. It contains some offbeat, but valuable insights on communications for public relations and marketing professionals. My favorite is not one of the headlines: You don't need the media to capture the public's attention.
Top 10 Tips for Responding to Negative Comments
Nonprofit Technology Network (NTEN)Pune Dracker, Director, Content & Editorial Services of ASPCA offers Top 10 Tips for Responding to Negative Comments — starting with the admonition that there's no one right way to do it and ending with "don't take it personally." In between are some level-headed approaches to manage criticism in the comments section of your website.
That's the end of the Top 10 articles for this issue. There are more worthwhile recent articles below. But, first, a message from our sponsor….
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Introducing:
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6 Ways Marketers Can React in Real Time to Social Media Search Results
Target MarketingWhen you are marketing a social media phenomena like Activision's Call of Duty: Black Ops, you're going to face some pressing issues in managing social media comments and how they affect search engine results. 6 Ways Marketers Can React in Real Time to Social Media Search Results analyzes how to manage an "over the top" social media response. The article provides valid guidance on how to prepare for and manage social media as part of a major product launch.
Tools to Help Companies Manage Social Media
New York TimesThe proliferation of content in social media is becoming a management nightmare for many companies. Tools to Help Companies Manage Social Media provides something more than just examining software or online tools. It looks at the fundamentals of what you need to do — like meeting compliance regulations by properly storing all published material.
The Year's Biggest Corporate Blunders
ForbesIf they assembled this article on Dec. 31, there would likely be at least one different name on this list of The Year's Biggest Corporate Blunders that includes BP, Toyota, J&J, Goldman Sachs — the companies that make most all this year's blunder lists — but this list also includes Google, Apple and Facebook.
Fascinating Social Media Facts of the Year 2010
Social Media TodayIf you like trivia and you're involved in social media, Fascinating Social Media Facts of the Year 2010 provides all sorts of grist about blogs, Facebook, YouTube, Linked-In, Wikipedia, and Foursquare — much of it quite interesting, though in the end probably not terribly useful.
How to Calculate the ROI of Your Social Media Campaign
MashableMaintaining that most companies aren't doing an effective job of measuring social media efforts, How to Calculate the ROI of Your Social Media Campaign differentiates quantitative, qualitative and ROI metrics — and focuses on lifetime value of a customer to measure ROI for social media.
Saying You're Sorry to Save Your Social Media Hide
Outspoken Media (Lisa Barone)Why is it so hard for companies to apologize? Saying You're Sorry To Save Your Social Media Hide looks at recent social media case studies to examine how an apology can reduce damage to corporate reputation. Oftentimes, apologizing can be beneficial — even if lawyers counsel you against it.
Removing Pages from Google: A Comprehensive Guide for Content Owners
Search Engine LandThere comes a time in the life of every company when it would really rather not have certain information on their corporate web site appear in Google search results. Removing Pages from Google is a step-by-step guide on how you go about keeping site content out of the Google index and, if necessary, removing pages from the Google search results. Save it. Someday you'll likely need it.
Deadly Spin
EdelmanIn this blog post, Richard Edelman condemns Wendell Potter, author of the book Deadly Spin: An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans, for his critique of PR, and specifically for his criticism of Edelman's agency.
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