Media Monitoring News
Best PR Articles
Well, it's finally happened. An issue of Media Monitoring News that's almost entirely concentrated on social media — monitoring, measurement and best practices. Just for fun, we caught the end of the year holiday season, and tossed in some great gifts for businesswomen and the 10 best commercials for 2011.
Are You Listening?
Are You Listening examines the approaches to listening to customers on social media. The article makes a key point: the key purpose of listening is NOT to measure; listening is to gain insights and fix problems.
How Social Media Monitoring Can Grow Your Company's Online Reputation
Input | Output (HP)
By communicating with customers through social media — by actually listening to their comments and then responding in kind — companies can grow incredible goodwill and impress upon their customers that they actually care about the issues people are talking about. That's the thesis of How Social Media Monitoring Can Grow Your Company's Online Reputation. "It's impossible to do business effectively, especially in competitive markets, if you don't have your ear to the electronic ground. You can't manage what you can't measure and you can't measure what you can't see," maintains Michael Dortch, principal analyst of Dortch on IT.
22 Social Media Alerts Your Company Should Be Using
22 Social Media Alerts Your Company Should Be Using describes the types of key words and phrases companies should monitor in three distinct categories: company, industry, and competitors. Monitoring services allow quite a few keyword queries for each subscription. Many client companies don't use anywhere near their full allotment. This list will expand and enhance your thinking and the market intelligence you can gain from media monitoring.
Setting Priorities in Measurement
Institute for Public Relations
Setting Priorities in Measurement compiles an email exchange between members of the IPR Commission on Measurement and Evaluation. The email dialogue among leaders in PR measurement offers numerous "pearls" on evaluation and measurement of outputs and outcomes in PR.
How Sony Connects Social Media Monitoring to ROI (and You Can Too!)
Identifying social media monitoring word trends can help guide your decision-making process and execution of email campaigns, content creation, content marketing and even search engine optimization. They can validate your product decisions. They can even draw a direct line from social media to ROI. How Sony Connects Social Media Monitoring to ROI suggests an effective approach, pioneered by Sony, to do all that — and more.
Which is Best? Vocus vs. Cision
It's a frequent question in PR circles. Which is Best? Vocus vs. Cision. The review and analysis article leads off with the following: Vocus and Cision are both powerful and popular PR monitoring and management systems. The article then grades each of the functions in both platforms — sometimes not too kindly. It's a useful starting point for anyone planning on making a 2012 purchase of one of the platforms. Another alternative: assess the niche specialists in each of the different PR functions including media selection (MyMediaInfo), media distribution (Business Wire), media monitoring (CyberAlert) and media measurement (K.D. Paine, Carma International, Cymfony, Symscio, MediaProof).
How 3 Companies Built Their Twitter Strategies
Wall Street Journal
Even the stodgiest of companies have found their way onto Twitter, according to the Wall Street Journal. But most are badly mangling their presence and customer interactions. How 3 Companies Built Their Twitter Strategies examines how Southwest Airlines, Best Buy, and Whole Foods are utilizing Twitter effectively for promotion and customer service.
20 Social Media Marketing Do's & Don'ts
Top Rank Online Marketing Blog
Ashley Zeckman offers 10 sensible Do's and 10 fearful Don'ts for social media marketing programs in 20 Social Media Marketing Do's & Don'ts. Bottom line: personality and attitude matter.
The Top 50 Marketing Blogs for 2012
The Entrepreneur Blog
Some of the most successful marketers share their insights and opinions in their blogs, providing marketers with an extraordinary learning resource. Evan Carmichael gives detailed analysis of The Top 50 Marketing Blogs for 2012 — and we generally agree with his choices. Pick the ones best suited to your needs and mark them as "favorites" in your browser. For Top Blogs in Public Relations, take a look at the selections in the CyberAlert Blog. Another list of Top PR Blogs can be found at All-Top PR Blogs.
The Best Social Media Campaigns of 2011
The Best Social Media Campaigns of 2011 looks at campaigns by American Express, Perrier, Ford, TJX, and others. Learn from their successful strategies and techniques.
10 Digital Marketing Trends for 2012
Among the 10 Digital Marketing Trends for 2012 (that also apply to public relations) are allocation of spending and measurement of results, the maturation of social media, the emergence of mobile marketing, the continuing effectiveness of email marketing, the need to listen to and triage social media, and the gamification of marketing.
Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation"
Search Engine Watch
The Yahoo Small World Experiment aims to conclusively answer the much-debated question of degrees of separation. You know — the game about "Six Degrees of Separation" from Kevin Bacon. Yahoo Study Seeks Algorithmic Answer to "Six Degrees of Separation" reports that the Yahoo researchers found that the average number of acquaintances separating two people was 4.74. (CyberAlert CEO Bill Comcowich discovered that, quite remarkably, he is one degree from Kevin Bacon.)
9 Habits of Extraordinary Blogs
What are the qualities that make a blog successful (extraordinary)? 9 Habits of Extraordinary Blogs outlines the key features that draw readers to a blog and become regular readers. At least a couple of the qualities will surprise you. For more on this subject, take a look at 9 Must-Have Elements for Company Blogs by the Content Marketing Institute.
The Checklist All Facebook Pages Absolutely Must Have
How do you develop an effective corporate or brand page on Facebook? First step is to deploy The Checklist All Facebook Pages Absolutely Must Have — a thorough and thoughtful approach to building an effective presence on Facebook.
The 20 Funniest Customer Service Stories of 2011
If you've ever handled customer (or client) complaints on the phone, you'll appreciate and get some laughs from The 20 Funniest Customer Service Stories of 2011.
Damn You Autocorrect Reveals 9 Funniest Texts of the Year
"Autocorrect" is the ability of cell phones to correct the user's typing mistakes. The problem is that autocorrect makes some whopper errors itself. Damn You Autocorrect Reveals 9 Funniest Texts of the Year shows the hilarious text conversations when autocorrect doe its work badly.
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