Public Relations (PR) Measurement, Evaluation & Analysis Service
ClipMetrics Public Relations (PR) Measurement and Communications Evaluation Service provides in-depth, near real-time measurement and analysis of PR, media relations and communication programs.Designed especially for mid-size and smaller organizations, ClipMetrics is today's most affordable PR measurement system — the most effective and time-efficient way to measure your local, national and global press coverage and communications program to demonstrate the success of your media relations and publicity programs.
ClipMetrics provides all the PR measurement, evaluation and communication analysis tools you need for comprehensive, accurate, and convincing measurement and evaluation of your public relations program.
PR Measurement: System Data
ClipMetrics automatically aggregates and analyzes viewership/readership data for all your news clips — and then instantly displays PR measurement reports and analysis in dozens of precise, colorful, and easy-to-understand charts and graphs for whatever time period you select.
To determine "reach", the ClipMetrics Public Relations Measurement System measures "opportunities to see" or "impressions" over time for both online and print media. It also measures frequency of news sources, types of news sources, median size of article over time, top sources and many more quantitative parameters to measure the impact of your media relations efforts. Qualitative measures include tone, prominence, dominance, messages and spokespersons.
Export PR Measurement Graphs
All the PR measurement charts & graphs can be easily incorporated into Word documents or PowerPoint presentations for executive reports that accurately measure your PR and media relations success.
With ClipMetrics, most all organizations can now afford in-depth, accurate PR measurement, evaluation and analysis.
