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![]() Bottom Line: More business intelligence, delivered sooner, for lessClipMetrics Publicity Measurement and Media Evaluation service provides real insight into the success of your media relations and publicity programs.ClipMetrics provides all the publicity measurement tools you need for comprehensive, accurate, easy-to-use PR measurement, analysis, and evaluation of publicity results. ClipMetrics is today's most affordable way to measure publicity for companies, brands and competitors. Designed especially for mid-size and smaller organizations, ClipMetrics is today's most effective and time-efficient way to measure, evaluate and analyze your local, national and global press coverage. ClipMetrics automatically aggregates and analyzes viewership/readership data for all your press clips — and then instantly displays media measurement reports and evaluations in dozens of precise, colorful, and easy-to-understand charts and graphs for whatever time period you select. To determine "reach", it measures "opportunities to see" or "impressions" over time for both online and print media. It also measures frequency of news sources, types of news sources, median size of article over time, top sources and many more quantitative parameters to measure the impact of your media relations efforts. Qualitative measures include tone, prominence, dominance, messages and spokespersons. All the charts & graphs can be easily incorporated into Word documents or PowerPoint presentations for executive reports on your publicity and media relations success. With ClipMetrics, most all organizations can now afford in-depth, accurate publicity measurement, evaluation and analysis.
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