 |  |
Releases
CyberAlert Launches ClipMetrics™ Media Analysis Service
Stratford, CT — 05/04/06 — CyberAlert, Inc., a worldwide media monitoring service, today announced the launch of ClipMetrics, a comprehensive, affordable analysis, media measurement and evaluation service designed especially for mid-size and smaller organizations.
The new service is an always-on online dashboard that provides easy-to-use tools for clip analysis and up-to-the-minute media measurement reports available at anytime, from anywhere covering any time period up to one year. The ClipMetrics media analysis service provides the tools to measure tone, prominence, dominance, key messages, and spokespersons. The ClipMetrics media analysis online software can also measure the client company and its brands against competitors.
"ClipMetrics provides the first real solution to why many organizations don't have an on-going media analysis and measurement program, said William J. Comcowich, CEO and president of CyberAlert. "Most public relations and marketing communications professionals fully understand the benefits of conducting on-going media analysis, measurement and evaluation — but don't currently do it because it takes too much staff time, or it costs too much to outsource it, or the reports don't provide detailed or timely media analysis. With ClipMetrics, most every organization can now implement a comprehensive, on-going media measurement program that is really easy to put into practice, and is far more affordable than other media analysis and measurement services." he stated.
ClipMetrics automatically tracks, measures and analyzes news clips about organizations, brands, people and issues in 25+ languages from over 25,000 online news sources worldwide tracked by the CyberAlert news clipping service, including wire services, newspapers, consumer magazines, trade journals, web-only news aggregation services, and websites of TV and radio stations. The media measurement service aggregates and analyzes viewership/readership metrics attached to all news clips from CyberAlert including "opportunities to see", the online equivalent to "impressions". It then instantly displays up-to-the-minute media evaluation reports in precise, colorful, and easy-to-understand charts and graphs that measure and demonstrate the success of the organization's media relations and public relations activities.
"ClipMetrics provides the full range of tools a company, not-for-profit organization or agency needs to analyze, measure and evaluate media coverage and to demonstrate the success of their PR and marketing communications programs," Comcowich affirmed.
More information about the ClipMetrics media analysis, measurement and evaluation service is available at http://www.cyberalert.com/mediameasurement.html.
Contact:
William J. Comcowich
CyberAlert, Inc.
comcowic@cyberalert.com
Phone: 203-375-7200
Fax: 203-375-6699
About CyberAlert (www.cyberalert.com):
CyberAlert is a worldwide media monitoring and measurement service that monitors more than 25,000 online news sources and 2.2 million news articles each day in 25+ languages. In addition, the company monitors the closed caption text of all news broadcasts on more than 600 TV stations in the Top 100 markets in the U.S. CyberAlert also monitors consumer discussion in over 5+ million blogs, 63,000 Usenet news groups, and 35,000 message boards and forums each day.
Return to Releases Index >
