Releases

CyberAlert Launches Blog Monitoring Service;
New Service Delivers Daily Clips from 100,000+ Blogs

Stratford, CT — 11/10/04 — CyberAlert, Inc., a worldwide media monitoring company, today announced the launch of BlogSquirrel, a new service that enables businesses to monitor efficiently the contents of over 100,000 blogs. Subscribers to the new blog tracking service automatically receive daily (or more frequent) e-mail alerts on new blog postings that contain the client's specified key words and phrases.

"BlogSquirrel is today's most comprehensive, practical and cost-efficient way to monitor and 'clip' blogs, automatically capturing vital information and viewpoints that help you make timely decisions and manage effectively," stated William J. Comcowich, President and CEO of CyberAlert. The service is designed for use by businesses, government agencies, and not-for-profit organizations to monitor blogs for new articles and postings that mention company or organization name, brands, people, competitors or issues.

Blogs - or Web logs - are personal journals published on the Web by individuals and updated regularly, usually daily. Many journalists publish blogs; professors and business executives publish blogs; celebrities, activists and teenagers publish blogs. Content in blogs often represents the leading edge of consumer opinion on companies, brands and issues. Bloggers — the writers of blogs — are frequently the "early adopters" of new products and ideas. Bloggers tend to be politically active, involved in social issues and are resoundingly outspoken. As the new breed of online publishers, bloggers have emerged as important "influencers" on products and ideas.

By searching and reporting on a comprehensive cross-section of blogs, BlogSquirrel (http://www.cyberalert.com/blogmonitoring.html) offers an effective "early warning system" to identify problems and issues that may threaten corporate or brand reputation, or that present new opportunities for product development or business growth.

As businesses recognize the increasing influence of Web logs (blogs) on issues and corporate reputation, interest in tracking blogs has increased dramatically in the past few months. According to Comcowich, CyberAlert developed the blog monitoring service at the request of a several current clients including a leading business consulting company and a major automobile manufacturer, both of whom beta-tested the new service and now subscribe to the service.

BlogSquirrel concentrates on topics of most interest to corporations, government agencies and not-for-profit organizations including business issues and corporate governance, technology, health and medicine, financial services, entertainment, consumer products, government and politics, security and activist issues.

To keep current with the rapidly expanding "blogosphere", BlogSquirrel automatically identifies important new blogs and adds them daily to its watch list. Blogs requested by clients are added immediately.

BlogSquirrel delivers blog clips each day via e-mail before start of business. Each day's alert contains all new blog postings found during the previous 24 hours. Clients can monitor all 100,000 blogs or create a custom list of blogs to be monitored.

BlogSquirrel saves all blog clips in a "digital clip book", a fully searchable and secure database accessible at anytime from anywhere by multiple users. For each clip, the system saves the name of the blog, title of posting, date of posting, author's name, URL, hotlink to source, extract of content with key words highlighted, and a cache of the post's full text.

With a low introductory fee of $195 per month to automatically search and monitor up to 10 key words daily in 100,000+ blogs and then store clips in a secure digital database, BlogSquirrel is more time-efficient and far less costly than assigning staff to track blogs, according to Comcowich.

CyberAlert (http://www.cyberalert.com/cyberalert.html) also monitors 25,000+ online news sources worldwide in 17 languages, using its proprietary software to automatically read and clip over 1 million pages of news content each day. Online news sources include news syndication services, news wires, daily and weekly newspapers, magazines, trade journals, TV networks, and local TV stations. In addition, CyberAlert's Netpinions 2.0 service monitors a wide array of consumer-generated media including 60,000+ Usenet news groups and 30,000+ message boards, forums, and discussion groups.

The three services — CyberAlert 4.0 for news coverage, BlogSquirrel for blog tracking, and the Netpinions service for 'word-of-mouth' consumer insight monitoring of Usenet news groups, message boards and forums — can be integrated into a single enterprise service with multiple users within the client organization.

Additional information on BlogSquirrel is available at http:/www.cyberalert.com/blogmonitoring.html or by calling 800-461-7353.

About CyberAlert

Founded in 1999, CyberAlert is an independent worldwide press clipping, media monitoring and Web clipping service that monitors over 25,000 online news sources each day in 17 languages. CyberAlert also performs consumer 'word-of-mouth' monitoring, by tracking over 90,000 Web message boards and UseNet news groups and 100,000+ blogs each day. Subscribers specify their key words and CyberAlert delivers daily (or more frequent) e-mail alerts (7/365) containing the new articles and consumer postings found since the prior clip delivery.

Contact:
William J. Comcowich
CEO
CyberAlert, Inc.
Phone: 203-375-7200
Fax: 203-375-6699

Additional information about CyberAlert services is available at http://www.cyberalert.com

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