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Media Monitoring News, September 2009

Great PR Articles:
The Social Media Compendium

This month’s issue of Great PR Articles focuses on the very hot topic of social media. This wide-ranging compilation of best PR articles provides real insight for both social media novices and advanced practitioners.

Creating Value: Public Relations and the New Brand Value, a white paper from the Council of Public Relations, explores how winning companies are increasingly eschewing advertising and instead deploying social and conventional media in ways designed to enhance the perceived value they deliver to customers.

In Social Media Marketing Tactics and Resources, social media expert Lee Odden writes on trends and resources in social media for marketing and PR.

Forrester’s Social Technographics Report creates a “ladder” of different levels of social media participation as a coherent approach to build social media activities starting with your target audience and determining what kind of relationship you want to establish with them.

Andy Beal of Marketing Pilgrim offers Social Media Monitoring Tools: 26 Free Tools for Buzz Monitoring — the ultimate tool kit for do-it-yourselfers. Low-cost subscription media monitoring services such as CyberAlert (www.cyberalert.com) argue, however, that they are more time-efficient and cost effective than do-it-yourself social media monitoring.

Top Ten Drug Companies in Social Media by Ron Callari in InventorSpot provides excellent examples of utilizing social media for both promotion and education. The many examples can be applied to many different industries and companies.

Robin Neifield in ClickZ offers The Corporate Face on Facebook, a look at how corporations can use multiple Facebook pages for different internal and external communications objectives.

In Six Mistakes to Avoid when Using Social Media on MarketingWeb, Diane Charton, MD of Acceleration Media shares some invaluable insight into the common mistakes that companies make when approaching social media and cautions on how to avoid them.

Zak Stambor at Ragan.com examines How Southwest Juggles Social Media Channels including its corporate blog.

Ten Harsh Truths about Corporate Blogging by Paul Boag in Smashing Magazine is a must-read before you start a corporate blog.

The savvy Ann Handley of MarketingProfs asks Should CEO’s Blog?…and provides answers.

Avoiding the Dark Side of Social Media offers advice on how businesses can use social media correctly and not be tripped up on lurking issues.

10 Ways to Use Twitter as a Business Tool by John Jantsch. The title says it all.

In Ten Habits of a Savvy Twitterer, Stephanie Quilao (“Steph”). a Twitterer with 45,000 followers, explains with great insight how to get more followers. Bottom line: you have to be genuine and stand for something. People have to like what you stand for, what you’re about, and what you have to offer.

A much longer white paper from Prime Point Foundation in India examines How to Twitter Effectively. It’s a thorough indoctrination to Twitter and its jargon.

On iMedia Connection, Denise Zimmerman examines How to Use Twitter to Mitigate a Crisis.

Evan Gerber writes on Making Twitter Success Measurable in MarketingProfs.

Andy Sernowitz, a recognized guru in social media, lays out the The 3 characteristics of a great word of mouth topic. Short and to the point.

Blog with Integrity offers a succinct code of ethics for bloggers.

Fluent: The Razorfish Social Influence Marketing Report offers in-depth analysis and unique insight on uses and measurement of social media in marketing and PR.

“The Measurement Standard” offers The Social Media Compendium, a comprehensive list of worthwhile articles on measuring social media. Among the articles, Katie Paine expounds on 7 Steps to Measurable Social Media Success and Jim Macnamara provides another take on social media measurement in 10 Social Media Metrics: How to Make Social Media More Measureable.

How do you know your social media efforts are producing results? In ClickZ, Gary Stein outlines the Five Biggest Mistakes in Measuring Social Media.

Review sites are an often overlooked but influential part of social media. Neal Leavitt writes in iMedia Connection on 6 Steps to Controlling Brand Buzz on Review Sites.

And, if this compilation of social media articles isn’t enough for you, Mashable offers a collection of "15 Free Social Media White Papers and Ebooks" that includes papers from Carnegie Mellon, American Express and social media consultant Chris Brogan who writes about Social Media and Social Networking Starting Points for businesses that want to get into social networks and social media.

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Finally, since most PR professionals have children or grandchildren, here’s a list of Great Web Sites for Kids, a well-researched selection courtesy of the American Library Association. Makes a great home page for a kid’s computer.



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