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Social Media Monitoring | Blog Monitoring | Social Video Monitoring | Facebook Monitoring | Twitter Monitoring | Consumer Discussion Monitoring|
The daily torrent of social media content can overwhelm corporate PR, marketing or corporate communications departments. By now, most companies have learned that social media is chock full of market intelligence; ignoring social media is equivalent to ignoring the consumer and customer.
Carefully monitoring social media and listening to the consumer discussion can produce numerous benefits for companies, brands and not-for-profit organizations. The following are among the most common social media monitoring applications:
Track Mentions and Sentiment
Monitoring placements and mentions in all social media including social networks, video sharing sites, blogs, message boards and forums can provide clear measures of the reach and impact of PR or marketing campaigns. Assessing the social media mentions can provide an illuminating gauge of what people think about the organization and its brands, and what may need attention.
Identify Outreach Opportunities
In social media, important conversations about each industry and product category take place in many different locations, not just Facebook and Twitter. Media monitoring can locate the most important conversations, identify the influential individuals within the conversations, and reveal their perspectives and positions. By monitoring and listening carefully to the online conversation, you enhance your ability to engage constructively in any conversation about your industry, company, brands or issues of importance - and you know where best to focus your efforts.
Gain Better Insight into Corporate or Brand Reputation
Monitoring consumer comments in social media for mentions of your corporate and brand names provides valuable insight into the level of interest in and perception of your organization and its products. Most social media commentary is delivered in unvarnished language, thereby providing an illuminating gauge of exactly what people think about the organization and its brands. The straight-forward consumer feedback in social media can help identify corporate or brand issues that may need to be addressed.
Identify Customer Service Issues and Enhance Customer Service
Social media has given consumers leverage against companies by giving them a forum to complain publicly. Research shows that customers now expect social media responses to social media complaints - and they want them quickly. Monitoring social media on a near continuous basis can identify product or service problems, and enable quick corrective action.
Generate Sales Leads
Customers who are ready to buy often use social media to seek recommendations for products or services. Monitoring social media for words that describe a product category will often turn up those highly qualified leads.
Spot a Brewing Crisis
Listening to the social media conversation about your company, brand and industry can provide early warnings of a developing crisis. Media monitoring can turn up patterns of negative comments as they start to develop before they go viral.
Gather Competitive Intelligence
It's amazing how much intelligence about competitors you can gain by monitoring their corporate and brand names in social media. Often the competitive intelligence you find on social media is not available anywhere else.
CyberAlert Buzz: Social Media Coverage
The all-in-one CyberAlert Social media monitoring service is today's most thorough, practical and cost-efficient social media tracking service, capturing vital information and consumer viewpoints that help you better understand what consumers are saying about your company and its products, thereby helping you make timely decisions and manage more effectively.CyberAlert Social monitors about 25 million individual social media posts each day from a universe of 190+ million social media sources worldwide.
Here's what CyberAlert Social monitors for you automatically and thoroughly every day:
- Blog Monitoring: BlogSquirrel monitors and searches most every recognized blog in the world in over 50 languages in 191 countries. Best estimate: 190+ million blogs.
- Message Boards & Forums Monitoring: Netpinions monitors over 64,000 message boards and forums worldwide on most every possible subject with a special focus on commercial topics.
- Usenet Newsgroup Monitoring: Netpinions also monitors 75,000+ usenet newsgroups and ousts the unsavory newsgroups.
- Social Video Monitoring: CyberAlert VDO searches all new video posts on 200+ video sharing sites such as YouTube.
- Twitter Monitoring: CyberAlert continuously monitors every single post and response in Twitter.
- Facebook Monitoring: CyberAlert monitors all public posts in Facebook on a continuous basis.
Bottom Line Benefits:
Social Media Monitoring Service
- Security of knowing you're on top of all issues affecting your company and brands.
- Freedom from drudgery of searching social media sites each day.
- Safety of having clips stored in cloud-based archive with easy access and efficient clip management.
- Less costly than comparable services.
Nobody Monitors Social Media Better than CyberAlert
14-Day Free Trial
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