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Monitoring Library
CyberAlert: Success Stories in Media Monitoring
Each day, CyberAlert® media monitoring services are used by corporations, government agencies and not-for-profit organizations throughout the world to conduct more than 2,000 ongoing daily searches of corporate and brand names for public relations, corporate and brand reputation management, competitive intelligence, market intelligence, and trademark infringement.Here are a few examples of how media monitoring by CyberAlert has helped our customers improve their business.
| Cases: Internet Media Monitoring Success |
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Case in Point: Financial — A credit card company discovered a pattern of complaints in which customers accused it of intentionally delaying the posting of payments in order to collect late charges. Action: In investigating, the company found that an outsource supplier was in a continual state of backlog. They hired a new supplier. Case in Point: Consumer Goods — A sporting goods company uncovered activists planning a demonstration and boycott. Action: The company briefed the press in advance of the demonstration, thereby getting balanced press coverage. Case in Point: Technology — Within days after product launch, a software firm found customer dissatisfaction with specific product features. Action: The firm's programmers fixed the bugs and made a patch available within days for download. Case in Point: Pharmaceutical — A pharmaceutical firm found specialist MDs recommending its product inappropriately. Action: A professional relations staff member published corrective information wherever and whenever doctors posted incorrect recommendations. Case in Point: Telecommunications — A telco uncovered a competitor's strategy. Action: The company used the intelligence to refine its presentations during legislative hearings — with the legislature ultimately upholding the company's position. Case in Point: Insurance — An insurance company found independent brokers misrepresenting features of products. Action: Using the Internet to monitor its retail channel, the insurer forced the brokers to correct the online product information. Case in Point: Fashion — A clothing manufacturer found young customers buzzing about a new "thing". Action: The manufacturer incorporated the new "thing" into their next run advertising campaign. Case in Point: Packaging — A glass manufacturer uncovered the location, size, capacity, and employment levels for a competitor's new manufacturing plant - information which could not be found elsewhere. Action: The manufacturer incorporated the information into their next year's competitive strategy. Case in Point: Chemical — A major manufacturer became the focal point for activists' crusades against genetically-modified foods. Action: The company positioned itself to "own" the issue so that public debate on the Internet takes place largely on the company's terms. Case in Point: Software — On its first day of formal monitoring, an established software company discovered another newly-created software company with virtually the same name and similar software products, potentially causing confusion in the marketplace. Action: The company notified its legal department which took immediate action to force the new company to change its name. |
Call a CyberAlert account executive at 203-375-7200 or 800-461-7353 to order daily monitoring for your company or brand — and start achieving your own success story.
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