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Report:
2004 Worldwide Survey
of Media Monitoring Services
Evaluation of Current Use of Press Clipping, Electronic News Monitoring, Online Media Monitoring, Broadcast Monitoring, Internet News Search Engines and Desktop News Monitoring Services in Public Relations, Marketing, Market Research, Marketing Communications, and Competitive Intelligence.
Researcher: Slipstream Group, LLC., Dover, NH www.slipstreamgroup.com
Date: October 26, 2004
Length: 39 Pages with 34 Tables
Price: $99.95
This is a special introductory price on credit card order available only here at CyberAlert, Inc. Retail price after November 30, 2004 will be $195.
Target Audience
Buyers, users and suppliers of media monitoring services (in-house news monitoring by staff, outsourced press clipping, broadcast monitoring, electronic news monitoring, Web clipping).
Abstract
The results of the "2004 Worldwide Survey on Media Monitoring" show the current use of media monitoring services by companies, government-agencies, not-for-profit organizations, PR agencies and other consultants. Based on the results of a ground-breaking online survey with over 1,400 responses and a sampling error of 2.6%, the report examines the needs, expectations, and levels of satisfaction of users of media monitoring services worldwide. The report evaluates the full range of news monitoring services including: news monitoring by staff (in-house), paper-based press clipping (e.g.: Burrelle's, Bacon's, Bowdens, Durrants, Observer), electronic news monitoring (e.g.: Lexis-Nexis, Factiva, Dialog), online news monitoring (e.g.: CyberAlert, eWatch), broadcast monitoring (e.g.: VMS, MultiVision, TNS, TVEyes) Internet search engines (e.g.: Google News, Yahoo News), and desktop news monitoring applications (e.g.: Copernic). The report includes in-depth analysis of the current state of media monitoring, budget expenditures, user assessment of key media monitoring features, user satisfaction with various types of media monitoring services, and more.
Key Questions
What types media monitoring services are businesses and other organizations currently using?
Which type of service do they use as their primary provider?
What are the trends in use of various types of news monitoring services?
How much are businesses and other organizations spending for media monitoring services?
What features of media monitoring services are most important to buyers and users?
What are the expectations of users of media monitoring services in terms of clip accuracy and delivery?
What are the discrepancies between user expectations and delivered services?
What are the divergences between user expectations and purchase decisions?
How satisfied are users of media monitoring services?
Which types of media monitoring services provide higher levels of satisfaction?
How can businesses and other organizations optimize their media monitoring services and expenditures?
And more...
Table of Contents
- Introduction
- Methodology
- Respondent Profile
- Executive Summary
- Current Use of News Monitoring Services
- Use of Specific Services
- Primary Service and Inferred Value of Service
- Outsourced News Monitoring Budgets
- Who Uses What
- Primary Service and Inferred Value of Service
- Clip Delivery and Expectations
- Number of Clips Received Daily
- Timeliness of Clip Delivery
- Clip Accuracy
- Timeliness of Clip Delivery
- Satisfaction with Primary News Monitoring Service
- Overall Satisfaction
- Satisfaction by Type of Service and Budget
- Feature Importance
- Feature Rating of Primary News Monitoring Service
Special Reports: Upon request, Slipstream Group will create custom reports. For information, contact John Leggett, head researcher. surveys@slipstreamgroup.com
