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White paper

Guide to Internet Monitoring and Clipping

Strategies for Public Relations, Marketing, Reputation Management and Competitive Intelligence

A White Paper for Professional Education
by
Amelia Kassel


This White Paper answers the question "Why Monitor" and examines the best practices used to achieve a successful Internet monitoring strategy.

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As president and owner of MarketingBASE (www.marketingbase.com) in Sebastopol, CA, Amelia Kassel has specialized in market research, competitive intelligence, and worldwide business information since 1984. She is author of Super Searchers on Wall Street: Top Investment Professionals Share Their Online Research Strategies. In her "Web Wise Ways" column in Searcher Magazine (www.infotoday.com), she evaluates new Web databases and searching technologies. As a recognized author and national and international speaker, she conducts workshops for conferences and associations and consults for major corporations. amelia@marketingbase.com. spacer
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