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White paper

Guide to Internet Monitoring and Clipping

Strategies for Public Relations, Marketing, Reputation Management and Competitive Intelligence

A White Paper for Professional Education
Amelia Kassel

This White Paper answers the question "Why Monitor" and examines the best practices used to achieve a successful Internet monitoring strategy.

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As president and owner of MarketingBASE ( in Sebastopol, CA, Amelia Kassel has specialized in market research, competitive intelligence, and worldwide business information since 1984. She is author of Super Searchers on Wall Street: Top Investment Professionals Share Their Online Research Strategies. In her "Web Wise Ways" column in Searcher Magazine (, she evaluates new Web databases and searching technologies. As a recognized author and national and international speaker, she conducts workshops for conferences and associations and consults for major corporations. spacer
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